- Name: Matthew
- Surname: Sokoloff
- Location: Orlando, FL
- About Me: Matt is the CEO and founder of Lure Membership Services and a Fellow at the Reynolds Journalism Institute at the University of Missouri working to help publishers with their digital membership programs.
Prior to his fellowship Matt was the Product Manager at Korrelate, a venture backed startup company focused on using offline data to help measure the effectiveness of online advertising and marketing.
Prior to this the company collaborated with online publishers to help them optimize the selling and targeting of their online ads.
Sokoloff was the Sr. Product Manager at Tribune Interactive; responsible for Tribune’s eight newspaper websites including LATimes.com, ChicagoTribune.com and BaltimoreSun.com. Sokoloff led a project to create and migrate all eight newspapers to a common technology content management system and platform. Sokoloff was also responsible for creating new revenue sources for the newspaper and broadcast websites to make them less dependent on their offline counterparts.
Matt Sokoloff is a graduate of the Missouri School of Journalism where he was part of the first graduating class from the Convergence Journalism program. Matt lives in Orlando, FL with his husband, Shane Braynt.
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