- Name: Vivek
- Surname: Nagrani
- Location: New York
- About Me: To best describe the VKNAGRANI brand, I would have to say it is a modern version of brand's of yesteryear. You are not just buying a garment, but you are buying the vision and a piece of Vivek's soul. If he himself does not love the piece, you will never see it go into production.
To understand his thinking, you would have to understand how things were done before everything became so commoditized. He has a genuine responsibility to the consumer. You are literally buying what he himself deems the best for himself. This is evident by the quality of the piece goods, the way pieces fit and how they are made. Once exposed to his collection, a customer becomes a life long fan. Like the man himself, his clothing is not going to make you look twice. You have to look past the exterior. The fabric, fit, and construction all harp back to an era of artisan luxury. The garment is only understood once you put it on your body. Personally, I am glad to see that he now has people working with him that serve as buffers. A direct dose of VK is more than anyone should ever have to be subjected too. God help his team.
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