Album Review: Новая Игрушка 25 by Various Artists
Released in 2009 under the Russian label Студия "Монолит," Новая Игрушка 25 is a vibrant compilation that brings together electronic and pop influences, flavored with Euro House beats and Schlager sensibilities. It’s an album that captures a snapshot of Russia’s dance music scene at the time—energetic, eclectic, yet unapologetically nostalgic.
One standout track is "Портофино (Remix DJ Shevtsov & EmeteX)", which immediately grabs your attention with its infectious rhythm and polished production. The remix elevates the original into something almost cinematic, blending Mediterranean vibes with pulsating house synths. You can’t help but imagine yourself on a sun-soaked terrace somewhere along Italy’s Amalfi Coast while listening to it. Tracks like this remind you how remix culture was thriving back then, giving old tunes new life without losing their charm.
Another gem worth mentioning is "Девочка ночь (Denis Murzin Lite Electro Remix)." This one feels like late-night radio gold—a mix of moody electronica and dreamy vocals that linger long after the song ends. Denis Murzin’s touch adds just enough edge to make it memorable, turning what could have been a simple pop tune into a hypnotic experience. It’s not too flashy, but sometimes subtlety sticks more than bombastic drops or overproduced hooks.
The rest of the album follows suit, oscillating between upbeat anthems ("Лето") and reflective ballads ("Не снись мне, любимый (Radio Mix)"). While some tracks feel dated—like relics from a forgotten era of early internet forums and MySpace playlists—they still carry a certain kitschy appeal. Songs such as "Модный танец Арам Зам Зам" might raise eyebrows today, but they’re undeniably fun, capturing the carefree spirit of the time.
What makes Новая Игрушка 25 interesting isn’t necessarily groundbreaking innovation; it’s the sense of joy and experimentation running through its veins. Sure, some songs lean heavily into cheesy territory ("No Connect" comes to mind), but even those moments add character to the collection. The album doesn’t take itself too seriously, which works both for and against it. At times, it feels disjointed, jumping between genres and moods without much cohesion. But perhaps that’s part of its charm—it reflects the chaotic beauty of discovering new sounds during a transitional period in music history.
Reflecting on this album now, it’s hard not to smile at its quirks and imperfections. In an age where algorithms dictate playlists and hyper-polished productions dominate charts, Новая Игрушка 25 serves as a reminder of simpler times when music felt rawer, messier, and maybe just a little bit more human. Who would’ve thought a track about bears ("Медведица") could fit so seamlessly alongside love ballads and dance floor bangers? Definitely worth a listen if you’re curious about Russia’s musical melting pot circa 2009.
Final verdict: Not perfect, but definitely unforgettable.
