Album Review: The Chain Of A Sale by Sun Life Assurance Company of Canada
Alright, buckle up, folks. I’m about to dive into something that’s not exactly your typical Spotify playlist fodder. Nope, this is The Chain Of A Sale, an album brought to you by none other than Sun Life Assurance Company of Canada. Yes, you heard me right—an insurance company made a music album. Well, sort of. It’s technically “Non-Music” with a genre tag of Education, which already tells you we’re in uncharted waters here. Let’s just say it’s less Beyoncé and more… motivational sales seminar on wax.
First off, let me give props where they’re due: whoever thought, “Hey, why don’t we put our sales training material into song form?” deserves some kind of award for creativity—or at least a pat on the back from their boss. The label? Not On Label. Which feels fitting because who would sign this? Anyway, moving on.
Now, onto the tracks. There are four total, but two really stuck with me (for better or worse). First up, “The Standard Approaches.” Oh man, this one hits like a lukewarm cup of coffee during a Monday morning meeting. It’s basically a spoken-word ode to cold-calling techniques, complete with awkward pauses and what I can only assume is supposed to be “inspirational” background music. Think stock elevator tunes mixed with someone reading off a PowerPoint slide. But hey, if you’ve ever wondered how to nail that opening line when calling potential clients, this track has got you covered. Memorably dull? Absolutely. Useful? Surprisingly, yes.
Then there’s “You’ll Earn A Fortune.” This one’s the crown jewel of the bunch—a real banger in the world of motivational spiels. Imagine a cross between a late-night infomercial and your overly enthusiastic uncle explaining his pyramid scheme over Thanksgiving dinner. The title alone screams desperation and dollar signs, but somehow it works. By the end, you’re almost convinced you will earn a fortune… as long as you follow these exact steps. Spoiler alert: step one involves buying more albums like this one. Kidding! Or am I?
What makes these tracks stick isn’t their artistry—it’s their sheer audacity. Who else could pull off turning phrases like “referred lead prospecting” into something resembling entertainment? Sure, it’s cheesy, but so is every other self-help book or seminar out there. At least this comes with a beat—albeit a very questionable one.
So, wrapping things up, The Chain Of A Sale might not win any Grammys (or even make it onto anyone’s workout playlist), but it does have its charm. In a weird way, it reminds me that life doesn’t always need to take itself too seriously. Sometimes, you just gotta laugh at the absurdity of it all—even if that absurdity comes wrapped in a Canadian insurance company’s attempt at making sales training sound cool.
Final thought? If nothing else, listening to this album proves one thing: no matter how bad your job gets, at least you’re not writing jingles about closing deals. Unless, of course, you work for Sun Life. Then hats off to you—you wild, wonderful weirdos.
